Global festivals are increasingly exposing weaknesses in current digital infrastructure for ticketing, identity checks and on-site payments.
As major events expand internationally, fans are often forced to juggle multiple apps and logins across ticket purchases, entry and spending.
Event-goers regularly face delays at gates after discovering additional apps or identity verification steps are required on arrival.
Separate platforms for ticketing, resale, add-ons and payments prevent a single user profile from carrying across the event journey.
Many venues rely on closed payment apps, requiring attendees to repeatedly create accounts and link payment methods.
Organisers say the fragmented digital landscape undermines the original promise of faster and simpler event experiences.
Electronic music festival Zamna is addressing these issues through a partnership with FG Wallet 2.0 and Web3 entertainment platform REDX.
Zamna, founded in Mexico in 2017, has expanded to global locations including Ibiza, Miami, San Francisco and Madrid.
The festival released an event-specific version of FG Wallet 2.0 to unify ticketing, access, identity checks and benefits.