Netflix has entered production on a crypto-themed romantic comedy titled *One Attempt Remaining*, marking a rare mainstream Hollywood project centred on cryptocurrency.
The announcement highlights how long it has taken for digital assets to reach major studio films.
Until now, most portrayals of crypto on screen have been limited to niche or independent productions.
Earlier depictions have frequently associated cryptocurrency with crime, fraud, or shady dealings.
Industry observers say this narrative is beginning to shift as crypto becomes more familiar to wider audiences.
Netflix confirmed earlier this month that filming is underway on the new crypto-focused romcom.
Filmmakers say crypto has often appeared as a fringe element rather than a realistic part of daily life.
It still feels more fringe than it is in reality.
Cutter Hoderine said, adding that mainstream film has lagged real-world adoption.
He noted that digital assets are increasingly referenced in financial and political discussions.
Leo Matchett said crypto’s delayed arrival mirrors how the internet slowly entered film narratives.
Up until recently, people didn’t really understand it.
Leo Matchett said.
He added that films tend to reflect everyday experiences familiar to mass audiences.
Matchett argued that limited mainstream crypto use has constrained storytelling possibilities.
In the indie thriller Cold Wallet, crypto functions primarily as a payment mechanism.
Hoderine said crypto serves as a “device of value” rather than a central plot driver.
Filmmakers often rely on familiar genre structures to explain complex crypto concepts.
Historically, films like Crypto and Money Plane linked digital assets to money laundering.
Even blockbuster franchises have portrayed crypto in suspicious or negative contexts.
More recent films often depict crypto enthusiasts as unlikeable or excessive characters.
They did it to themselves.
Viviane Ford said, criticising meme-driven crypto culture.
She added that speculative excess damaged public perception.
Market collapses linked to FTX and Terra further reinforced negative narratives.
Ford said crypto was framed as “a sexier version of gambling.”
Product placement from crypto firms has been rare in mainstream productions.
Matchett said film development cycles rarely align with crypto market cycles.
Observers say Netflix’s move may signal a gradual shift toward more balanced portrayals.
The industry believes broader adoption could lead to more nuanced crypto storytelling.