Life360 (NASDAQ:LIF) (ASX:360), the San Francisco Bay Area–based family connection and safety company, announced it has completed the acquisition of advertising technology firm Nativo for approximately $120 million, paid 65% in cash and 35% in stock.
The acquisition positions Life360 to help brands reach families with more relevant messages across the Life360 app, Connected TV, mobile, and premium digital environments.
The company also reported that it has surpassed 50 million monthly active users in the United States, placing it among the largest and most engaged first-party family networks, alongside consumer platforms such as Netflix, Spotify, and Pinterest.
Life360's rich family and location insights allow advertisers to target audiences in real-world moments, from quick errands to local coffee stops.