InFocus Group (ASX:IFG) announced the completion of Codexa, a sweepstakes casino platform developed by its internal division, IFG iGaming.
The development signifies a major strategic shift for the data analytics firm, positioning it as a key proprietary technology provider in the rapidly expanding global iGaming sector.
Built on a cloud-native architecture, Codexa is designed for massive scalability, capable of supporting hundreds of thousands of concurrent users while ensuring transparency through blockchain-verified fairness and a proprietary random number generation engine.
The timing of the announcement is particularly notable given the explosive growth of the US sweepstakes casino market, which reached approximately US$3.4 billion in revenue in 2024.
To capitalise on this momentum, InFocus has outlined a dual-track commercialisation strategy.
The approach includes offering white-label licensing and managed services to third-party operators, while simultaneously remaining open to the outright sale of the Codexa platform or the entire IFG iGaming business unit.
CEO Ken Tovich emphasised that Codexa represents the culmination of the company's cross-disciplinary expertise in fintech, cybersecurity, and AI-driven personalisation.
Currently in its final testing phase, the platform is slated for a global technical preview launch within the coming weeks.
At the time of reporting, InFocus Group's share price was $0.011.