Bloomer Tech's 'Smart Bra' Tracks Women's Cardiovascular Data

Alicia Chong Rodriguez, Founder and CEO of Bloomer Tech, joins Bloomberg Businessweek Daily to discuss the company's wearable Smart Bra, how the technology works, and what its data collection is used for. The clinically validated Bloomer TAG, a medical-grade smart bra with embedded textile sensors, is still in the testing phase, but is helping its users aggregate and understand their health data. Rodriguez speaks with Carol Massar and Tim Stenovec.