Viant Technology (NASDAQ:DSP), a prominent player in AI-powered programmatic advertising, announced today that it has entered into a definitive agreement to acquire TVision Insights.
The deal, valued at $40 million, aims to bridge the gap between ad delivery and actual human engagement by integrating TVision’s second-by-second, "eyes-on-screen" attention data directly into Viant’s buying platform.
The acquisition is structured as a combination of $22.5 million in cash and $17.5 million in Viant Class A common stock.
By absorbing TVision’s proprietary computer vision and Automatic Content Recognition (ACR) technology, Viant will add three critical signals—attention, co-viewership, and in-room presence—to its existing "Intelligence Layer."
This integration will allow advertisers to move beyond basic impressions toward a new industry metric: the attention-adjusted CPM (cost per thousand impressions).
The transaction is expected to close in the second quarter of 2026, subject to customary closing conditions.