Natural Health Trends eyes turnaround as restructuring offsets revenue slide

Natural Health Trends (NASDAQ:NHTC) signaled the near-completion of a major corporate overhaul even as it grappled with a 10% year-over-year revenue decline in its final quarter of 2025.

The Rolling Hills Estates, California-based direct seller reported a fourth-quarter net loss of $588,000, or $0.05 per share, as sales slipped to $9.7 million.

While the top-line figure marked a double-digit drop compared to the prior year, management highlighted a 3% sequential increase from the third quarter, suggesting a potential stabilization in its core e-commerce and wellness markets.

For the full year, the company posted a net loss of $882,000 on revenue of $39.8 million.

Central to the company’s recovery strategy is a restructuring plan designed to shave $1.5 million from its annual cost base.

Management confirmed on Wednesday that these initiatives—which include workforce optimizations and relocating 40% of its product sourcing to East Asia to mitigate tariff risks—are now substantially complete.

The company ended the year with a liquid balance sheet, holding $28.9 million in cash, equivalents, and marketable securities, providing a sufficient cushion to maintain its capital return program.

Reflecting confidence in its cash position despite the losses, the board of directors declared a quarterly cash dividend of $0.10 per share.

The payout is scheduled for Feb. 27, 2026, to stockholders of record as of Feb. 17.