
iHeartMedia and Netflix expand video podcast partnership
- iHeartMedia and Netflix are expanding their partnership to bring new video podcasts to the streaming service.
- This deal increases the volume of content available to Netflix subscribers without altering existing audio-only distribution rights for iHeartMedia.
- The collaboration aims to provide Netflix members with an expanded library of conversation-driven programming across lifestyle, comedy, and personal storytelling.
iHeartMedia (NASDAQ:IHRT) and Netflix (NASDAQ:NFLX) announced an expansion of their exclusive video podcast agreement to include new shows from prominent creators such as Kate Hudson, Oliver Hudson, Lele Pons, and Martha Stewart.
This development follows the initial launch of the partnership and provides viewers with access to both new episodes and select library content from the added series.
The agreement covers an extensive list of titles, including "Suite 305 with Lele Pons," "The Martha Stewart Podcast," and "Sibling Revelry with Kate Hudson and Oliver Hudson."
Netflix subscribers will receive an enhanced, uninterrupted viewing experience for these programs, while iHeartMedia maintains all audio-only rights and distribution for its podcast lineup.
Following the announcement, the iHeartMedia share price was unchanged at $4.12.
iHeartMedia has been actively diversifying its content distribution strategy by pairing its large library of audio shows with video streaming platforms to increase audience reach.