Disney invests $1B in OpenAI, brings iconic characters to Sora AI video generation tool
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The Walt Disney Company (NYSE:DIS) announced a groundbreaking $1 billion investment in OpenAI, marking the beginning of a strategic partnership aimed at enhancing generative AI technology in creative industries.
As part of the agreement, Disney will license its vast portfolio of characters, including Mickey Mouse, Cinderella, and Luke Skywalker, to OpenAI’s Sora video generation tool.
