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Victories by Democratic Socialist candidates are intensifying debate over the Democratic Party's ideological direction, as Dem leaders seek to balance a broader coalition while avoiding internal divisions ahead of the midterm elections. Joining Bloomberg This Weekend for this discussion are Bloomberg News White House Correspondent Jeff Mason, Bloomberg Opinion Columnist Gautam Mukunda, and Politico Reporter Madison Fernandez who explain that Republicans are moving quickly to use the rise of democratic socialism as a political line of attack, creating a new messaging challenge for Democrats.

The USMNT remains competitive heading into its Round of 16 match against Belgium despite the suspension of striker Folarin Balogun, while France remains the tournament favorite led by Kylian Mbappé. Bloomberg News Senior Sports Reporter Randall Williams joins David Gura and Christina Ruffini on the couch of Bloomberg This Weekend and explains that the expanded FIFA World Cup has shattered attendance records and delivered a significant tourism and economic boost to host cities across the US, with packed stadiums and fan zones driving spending.

America250 Commissioner Reginald Browne joins Bloomberg This Weekend and says the congressionally created initiative met its goal of engaging Americans in the nation's 250th anniversary celebrations and views the commemoration as an ongoing effort that will continue beyond this year's events. Browne explains to hosts David Gura and Christina Ruffini how private sponsors helped offset a federal funding shortfall and describes the Trump administration's Freedom250 initiative as complementary rather than competitive, broadening participation in the anniversary.

Pony beers, household chores robots, 'bare nails' trend, and a new screen-time helper: Lisa Mateo shares with David Gura and Christina Ruffini the headlines explaining these topics that you and they may have missed this week. Watch Bloomberg This Weekend, Saturday and Sundays 7am EST.

Bloomberg Technology & Strategic Industries Senior Editor Mike Shepard says semiconductor stocks have come under pressure as investors question whether the rapid pace of AI infrastructure spending can be sustained beyond 2026, despite continued commitments from major technology companies. Shepard also explains to hosts of Bloomberg This Weekend David Gura and Christina Ruffini SK Hynix's planned US ADR debut will give American investors easier access to one of the world's leading AI memory-chip suppliers while helping fund the company's continued expansion.

President Trump heads to Turkey this week, where NATO leaders will hold a crucial meeting. Bloomberg News Middle Easter Reporter Dan Williams joins David Gura and Christina Ruffini on Bloomberg This Weekend and explains that the NATO summit will focus on defense spending and support for Ukraine, but will also be shaped by the aftermath of the US-Iran conflict and questions about Washington's long-term commitment to the alliance.

• Nike reported Q4 fiscal 2026 revenue of $11 billion, down 1% on a reported basis and down 4% on a currency-neutral basis.
• Gross margin rose 890 basis points to 49.2%, mainly due to an approximately 900 basis point benefit tied to expected IEEPA tariff recovery.
• The main sector issue is whether athletic brands can protect margins while wholesale demand, direct sales, tariffs, and cautious consumers reshape growth.

Retired US Army Colonel Wayne Sanders joins Bloomberg This Weekend during the 4th of July Naval Review and tall ships parade, 'Sail4th 250' taking place in the Hudson River.  Col. Sanders explains to David Gura and Christina Ruffini how this show on the Hudson underscores US military capabilities in stealth and surveillance.

Maryland Gov. Wes Moore said patriotism should unite rather than divide Americans, arguing that service and sacrifice not politics define love of country and remain essential to fulfilling the nation's founding promise. While speaking with Bloomberg This Weekend hosts David Gura and Christina Ruffini Moore also urged leaders to focus on delivering tangible results on affordability, education and economic opportunity, saying voters are looking for action over ideology.

The executive director of the Alliance for Coney Island Daniel Murphy joins Lisa Mateo of Bloomberg This Weekend to explain how Coney Island is entering a new phase of growth with a permanent business improvement district and a planned $1 billion investment to rebuild the boardwalk and support local businesses. He says the upgrades are intended to strengthen Coney Island as a year-round community while preserving its identity as "the people's playground."

7th and 8th generation Master Distillers Fred and Freddie Noe sit with Bloomberg This Weekend host Christina Ruffini and share insights into the rich history and enduring tradition of Jim Beam bourbon. While the original 230 year old recipe for the flagship bourbon is still used, unchanged, the Noes explain how the company continues to grow, including entering the non-alcoholic space.

USO CEO Michael Linnington says the organization has expanded far beyond its World War II roots, operating at 260 locations worldwide to provide deployed service members with connectivity, comfort and entertainment while strengthening ties to home. Linnington also explained to Bloomberg This Weekend hosts David Gura and Christina Ruffini how the USO is still largely funded by public donations and volunteer entertainers.