A2Z Cust2Mate completes acquisition of Hedia

• A2Z Cust2Mate (NASDAQ:AZ) completed its acquisition of Israeli retail media provider Hedia to expand its campaign execution capabilities.
• The transaction included $8.4 million in closing cash and 833,333 restricted common shares subject to a 36-month lockup.
• Hedia generated approximately $20 million in FY25 audited revenue and an estimated $2.3 million in annual adjusted EBITDA.

A2Z Cust2Mate (NASDAQ:AZ) completed its acquisition of Israeli retail media business Hedia to enhance its advertiser sales and digital campaign capabilities.

The transaction combines A2Z's smart shopping cart hardware with Hedia's established in-store advertising network and sales channels.

A2Z expects approximately $7 million of the cash consideration to be funded by a commercial bank term loan, primarily serviced from Hedia's cash flows.

Sellers remain eligible to receive up to $6.7 million in additional performance-based earnouts tied to agreed 2027 and 2028 financial targets.

A2Z Cust2Mate develops custom smart shopping cart technologies and automated checkout solutions for global retail grocery chains.

Hedia will maintain its brand identity under the ongoing leadership of Chief Executive Officer Meron Gal and Chairman Ofer Gal.