Tether has made a $150 million strategic investment in Gold.com, acquiring about a 12% stake as it deepens its push into tokenised and physical gold.
The deal is aimed at strengthening XAU₮, Tether’s gold-backed digital asset, with Gold.com committing $20 million into the token as part of the partnership.
“Our investment in Gold.com reflects a long-term belief that gold should be as accessible, transferable, and usable as modern digital money, without compromising on physical backing or ownership,”
Said Tether chief executive, Paolo Ardoino.
Tether will acquire around 3.37 million Gold.com shares at a discount, gain board representation, and explore integrating stablecoins such as USD₮ and USA₮ into Gold.com’s payments and settlement infrastructure.
XAU₮ is among the largest tokenised gold products by market share and is backed by physical gold held in reserve, which Tether said now totals about 140 tonnes stored in Swiss vaults.
Gold.com, founded in 1965, operates a vertically integrated precious metals business spanning bullion, numismatic coins and collectibles across US and international markets.
The transaction underscores growing momentum in real-world asset tokenisation as issuers increasingly link blockchain-based assets with traditional commodities.