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Bloomberg
Financial

Sir Martin Sorrell on AI's Impact on Advertising

Martin Sorrell, Executive Chairman of S4Capital, says AI is dramatically reducing the time and cost of creating advertising content, forcing agencies to rethink traditional pricing models. He also highlights AI-powered personalization at scale, as brands use data to deliver highly targeted content. Sorrell spoke with Paul Allen on Insight with Haslinda Amin.

Leia mais: Sir Martin Sorrell on AI's Impact on Advertising
Bloomberg
Financial

Treasuries Surge as Global Worries Spark Rush to Safety

A gauge of the inverse relationship between US government bonds and AI-focused stocks has strengthened to levels last seen a year ago. Treasury yields tumbled, with those on shorter-dated debt falling as much as 20 basis points on Thursday. The benchmark 10-year yield dropped below the key 5% level and held around 4.97% in Asian trading Friday. Bloomberg's Ven Ram breaks down the situation.

Leia mais: Treasuries Surge as Global Worries Spark Rush to Safety