Visa CMO on Data Insights From FIFA World Cup 2026

Frank Cooper III, Chief Marketing Officer at Visa, shared insights on the significant spending increase during the World Cup, highlighting a 16% year-over-year rise in cross-border transactions throughout the tournament. San Francisco led U.S. metro areas with a 15% spending growth, while visitors from the United Kingdom showed the largest jump, particularly in Boston with a 50% increase. He speaks with Katie Greifeld & Sally Bakewell on "The Close."