SMAC CEO: Women's Sports Is an Untapped Market

Constance Schwartz-Morini, cofounder and CEO of SMAC Entertainment, joins the program to discuss how the business of sports has shifted from simple endorsement deals to the "athlete as an enterprise" model. Schwartz-Morini notes that athletes once viewed a Nike or Wheaties deal as the peak of commercial success, but now many can generate income through owned media, consumer brands, licensing, and intellectual property. She speaks with Romaine Bostick on "The Close."