Maggie Beer weighs $40M hamper business sale

Gourmet food giant Maggie Beer (ASX:MBH) is considering offloading its online hampers and gifts division, just three years after acquiring the business for $40 million.

The company revealed it is undergoing a strategic review of the unit following a series of unsolicited, non-binding takeover approaches from external parties.

The potential divestment comes as the gift-giving sector faces significant headwinds.

Management noted that the e-commerce landscape has become increasingly "discount-driven," squeezing margins despite the hampers unit generating $34.5 million in revenue and $3.1 million in EBITDA for the half-year ended Dec. 31, 2025.

The review signals a period of rapid transformation for the company. Under the leadership of Chairman Mark Lindh, the board has seen a significant shake-up in its registry.

While the hamper business remains a major contributor, the broader group is feeling the pinch of a tightening retail market.

Total group revenue for the December half is projected at $52.9 million, a slight dip from the $53.8 million reported during the same period last year.

At the time of reporting, Maggie Beer's share price was $0.077.