Khloé Kardashian's Khloud Expands into Protein Chips

Khloé Kardashian's Khloud is expanding into protein chips. As America's protein obsession grows, the celebrity-founded snack brand is betting big on high-protein snacks to capture the booming market. Khloud CEO Jeff Rubenstein joined Bloomberg Open Interest breaks down the strategy behind the launch, the future of protein snacks, and how the brand plans to compete in the crowded health food space.