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One week into the ongoing military conflict involving Iran, Bloomberg Weekend Editor at Large Mishal Husain delves into the complex relationships between key regional players including Saudi Arabia, Iran, the UAE, and the United States. Watch, on "Bloomberg This Weekend."

For more than a century, tobacco has been one of the world's most heavily regulated industries and with each wave of regulation, it has reinvented itself. Now Philip Morris International is accelerating a shift away from combustible cigarettes toward smoke-free products like IQOS and Zyn, arguing that eliminating combustion dramatically reduces harm. The company says cigarettes should eventually disappear altogether. But as nicotine pouches and heated tobacco products gain popularity, public health experts warn that long-term effects remain uncertain and addiction risks persist, raising new questions about whether this is transformation or reinvention.

The news doesn't stop when markets close. Hosts David Gura, Christina Ruffini and Lisa Mateo bring clarity and context to the weekend's biggest headlines, LIVE from New York.

Despite the conflict in Iran and recent tariff shakeups, China remains committed to keeping relations with Washington on a stable track. Foreign Minister Wang Yi's 1.5-hour briefing makes it clear: for Beijing, crucial trade and economic ties are currently taking priority over geopolitical friction. Bloomberg's Minmin Low reports from Beijing.

US President Donald Trump spoke at the 2026 Shield of Americas Summit saying that over the last year the world has witnessed the "supreme power of the US".

Bloomberg News Economics Editor, Michael McKee, joins Bloomberg's David Gura and Christina Ruffini to discuss recent comments from Tom Barker of the Richmond Fed regarding the impact of rising gasoline prices on the US economy. The Federal Reserve is aware that lowering interest rates will not reduce gasoline prices and could instead fuel inflation, so they are monitoring for secondary effects on the broader economy rather than reacting directly to fuel cost changes. Watch on "Bloomberg This Weekend."

Finland's President Alexander Stubb does not see any strategic end game for the conflict in the Middle East. He does not believe any mediation will help in easing the Iran conflict.

During a live address at the 'Shield of the Americas' event in Doral, Florida, the President highlighted the strength and readiness of the US military, emphasizing improvements made during his first administration. The remarks framed the military efforts as necessary for global security and condemned Iran as a dangerous adversary. Watch, on "Bloomberg This Weekend."

Finland's President Alexander Stubb has said that Ukraine stands to see some benefits from the conflict in the Middle East, which may hamper Russia's ability to cooperate militarily with Iran.

As Ukraine fights for its sovereignty on the battlefield, it is also transforming how government works at home. Since launching its digital transformation ministry in 2019, Ukraine has built "Diia," a super app used by more than 23 million citizens to access documents, pay taxes, register businesses and even marry online. Now, amid war, officials are pushing further, aiming to evolve from a digital state to what they call an "AI-native" state, where government services anticipate citizens' needs while safeguarding security and data sovereignty.

Former Trump deputy national security adviser Victoria Coates and former Biden State Department official Jen Gavito join Bloomberg's David Gura and Christina Ruffini to discuss US strategy in the second week of the war with Iran on "Bloomberg This Weekend."

Bloomberg's David Gura and Christina Ruffini are joined by Bloomberg News Managing Editor Americas Weekends Kevin Whitelaw to discuss who is currently in charge of the DHS and more regarding Noem's anticipated departure from the agency on "Bloomberg This Weekend."