What are the second-quarter sales figures for Briscoe Group (ASX:BGP)?

Briscoe Group (ASX:BGP) generated NZ$193.4 million in second-quarter sales, representing a 0.25% increase compared to the same period last year. This result delivered the retailer its third consecutive quarter of positive sales growth.

How did the sporting goods and homewares divisions perform for Briscoe Group (ASX:BGP)?

Briscoe Group (ASX:BGP) recorded a 4.84% increase in sporting goods sales for the quarter. This performance offset weaker demand in the company's homewares division, which experienced a 2.17% revenue decline during the same period.

How much do online sales contribute to total revenue for Briscoe Group (ASX:BGP)?

Online sales for Briscoe Group (ASX:BGP) increased by 2.07% during the first half of the year. These digital transactions now contribute 19.60% to the retailer's total group revenue.

How did the share price of Briscoe Group (ASX:BGP) react to the second-quarter announcement?

Following the release of its quarterly sales data and profit expectations, the share price for Briscoe Group (ASX:BGP) remained unchanged at $3.80.

Retail

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Briscoe Group records NZ$193.4M quarterly sales

Written by Jon CuthbertPublished Aug 2, 2026, 10:45 PM

Briscoe Group reported second-quarter sales of NZ$193.4 million, marking a 0.25% increase on the previous year.
Management expects the reported net profit after tax for the first half to reach at least NZ$27 million.
Strong sporting goods performance and digital growth helped offset softer demand in homewares products.

Retailer Briscoe Group (ASX:BGP) generated NZ$193.4 million in second-quarter sales, delivering a third consecutive quarter of growth.

The result represents a 0.25% lift from NZ$192.9 million recorded in the same period last year.

"We're pleased to report a third consecutive quarter of positive sales growth despite economic conditions remaining challenging,” said Briscoe Group Managing Director Rod Duke.

Sporting goods sales grew 4.84% in the quarter, offsetting a 2.17% decline in homewares revenue.

Following the announcement, the Briscoe Group share price was unchanged $3.80.

The company expects the reported net profit after tax for the first half of the year to reach at least NZ$27 million.

First-half online sales increased by 2.07%, contributing 19.60% to total group revenue.

The business also launched a new digital rewards system for its Rebel Sport Club to drive customer engagement.