What are the specific donation figures in the Grill'd case?

The regulator alleges that out of more than five million burgers purchased on Tuesdays between January 2021 and April 2024, only around 4% of those purchases actually qualified for the advertised $1 donation.

What does the lawsuit mean for Grill'd marketing materials?

The legal proceedings target 26 specific advertisements distributed by Grill'd across social media networks, online channels, and in-store promotions. The regulator alleges these advertisements deprived consumers of the ability to make an informed purchasing decision.

What geographic market is affected by the Grill'd litigation?

The lawsuit impacts the nationwide Australian market, where Grill'd operates more than 170 fast-food restaurant outlets. The regulator noted that the conduct had the potential to mislead many consumers across Australia due to the large scale of the business.

Image for illustrative purposes only. Not a real photo.

Australian regulator sues Grill'd over greenwashing allegations

Written by Jon CuthbertPublished Jun 16, 2026, 5:16 AM

· The Australian Competition and Consumer Commission launched federal court proceedings against burger chain Grill’d.

· The regulator alleges that only 4% of Tuesday burger purchases actually qualified for advertised environmental donations.

· The case targets 26 separate advertisements and seeks financial penalties, declarations, and legal costs.

The Australian Competition and Consumer Commission sued Grill'd over an environmental campaign involving 5 million burger sales.

The regulator alleges that the company made false representations during promotions held between January 2021 and April 2024.

“We consider this to be a form of greenwashing,” said ACCC Chair Gina Cass-Gottlieb.

Although the campaign promised a A$1 donation per burger, officials claim only 4% of purchases were actually eligible.

Following the announcement, the Grill'd share price was unchanged at A$0.00.

The legal case covers 26 advertisements across social media, digital channels, and inside physical restaurant locations.

Founded in 2004, the privately owned fast-food business operates more than 170 outlets across Australia.

Perguntas frequentes

Why did the Australian Competition and Consumer Commission sue Grill'd?

What are the specific donation figures in the Grill'd case?

What does the lawsuit mean for Grill'd marketing materials?

What geographic market is affected by the Grill'd litigation?