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FIFA World Cup: Battle of the Brands

Sunday's World Cup final pits Spain against Argentina. On the sidelines, a different kind of battle has been raging. The world's biggest sports brands have spent the tournament fighting for sales and buzz they hope will outlast the final whistle. Some of the biggest soccer stars have also been making headlines off the field for their fashion choices, with luxury man bags among the must-have accessories for the sport's elite. Bloomberg's Tim Loh and Bloomberg Opinion's Andrea Felsted discussed the World Cup's corporate wins on The Pulse with Francine Lacqua.

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AI Momentum Drives 2Q Earnings: Markets Snapshot

A marathon week of earnings from Wall Street banks and some of the world's biggest tech companies has delivered the latest sign of sustained demand for the artificial intelligence buildout. Meanwhile, investors remain sceptical on whether the AI-driven rally can withstand lofty valuations and uncertainty around the impact of the Middle East conflict continues to swirl. Opening Trade guests discuss whether global stocks can continue to build on earnings strength or if the AI trade has run its course.

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SpaceX Scraps Starship Launch After Engine Failure

SpaceX aborted Thursday's mission when some of its Starship rocket engines didn't fire up. The company said it will aim to launch again in a few days. The delay amounts to another setback for a spacecraft central to Chief Executive Officer Elon Musk's ambitions to put data centers in space, expand the Starlink communications network and send humans to the moon and Mars. Bloomberg Intelligence's Matthew Bloxham has more.

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