Ford Rides high, Q3 sales up 4% despite industry slump

In a robust display of market strength, Ford Motor Company (NYSE:M) announced that its U.S. retail sales increased by 4% in the third quarter, even as the overall automotive industry saw a decline of 2%.

This growth has propelled Ford to maintain its status as the number-one brand in the U.S. for the quarter.

The company has made significant strides in the electric vehicle market, where it is now the second-leading brand.

Sales in this segment rose by 12%, with Ford boasting the highest transaction prices among non-luxury electric vehicle brands.

Ford’s leadership also extends into the hybrid truck market, where it holds a commanding 77% segment share.

Overall, Ford’s hybrid sales surged by 38%, underscoring the growing consumer shift towards more environmentally friendly and fuel-efficient vehicles.

Adding to its innovative edge, Ford reported a 30% year-over-year increase in active subscriptions to its Ford Pro Intelligence software platform.

Following the announcement, Ford's share price held steady at $10.49.