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Bloomberg

Visa CMO on Data Insights From FIFA World Cup 2026

Frank Cooper III, Chief Marketing Officer at Visa, shared insights on the significant spending increase during the World Cup, highlighting a 16% year-over-year rise in cross-border transactions throughout the tournament. San Francisco led U.S. metro areas with a 15% spending growth, while visitors from the United Kingdom showed the largest jump, particularly in Boston with a 50% increase. He speaks with Katie Greifeld & Sally Bakewell on "The Close."

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Bloomberg

Soccer Pro Jozy Altidore on Fifa World Cup 2026, Future of Sport

Jozy Altidore, Former US Men's National Soccer Team forward and current Telemundo Soccer Broadcaster, joined the program to discuss the recently concluded 2026 FIFA World Cup. He described the tournament as one of the most successful in history, highlighting strong fan engagement and flawless organization by the US, Canada, and Mexico. Altidore emphasized the positive impact of hosting the World Cup in North America, noting the significant difference from the 1994 event due to the presence of Major League Soccer (MLS), which now offers fans numerous opportunities to stay engaged with the sport. He speaks with Katie Greifeld & Sally Bakewell on "The Close."

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Bloomberg

New York City FC CEO: FIFA Will Expand Soccer Fan Base

Brad Sims, CEO of New York City FC, discussed the significant impact of the FIFA World Cup final being held at MetLife Stadium on the growth of soccer fandom in the United States, particularly in New York. He highlighted that New York has long been a soccer city, and the World Cup has united fans and attracted many new followers to the sport. He speaks with Romaine Bostick on "The Close."

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Bloomberg

BetMGM CEO: Most-Bet FIFA World Cup in Our History

The upcoming World Cup final is anticipated to provide a moderate boost to US sports betting operators in the third quarter, particularly if underdog Argentina defeats Spain. Adam Greenblatt, CEO of BetMGM, discussed the potential impact on major sportsbooks such as DraftKings, FanDuel, and BetMGM itself. Bloomberg Intelligence's analysis highlights the increased betting activity driven by the high-profile match, with the defending champion Lionel Messi's participation further fueling interest among bettors. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

'Voice of Soccer' Andres Cantor on FIFA World Cup Final

Andrés Cantor, Telemundo's Play-by-Play Announcer, shared insights from his extensive experience covering the World Cup, marking his tenth tournament calling matches and eleventh as a reporter. Cantor described his preparation routine for such a major event, including managing vocal strain from previous matches. Reflecting on the evolution of soccer fandom in the United States, he contrasted the 1994 World Cup, when soccer was still a novelty, with the current tournament, which has seen record attendance and a highly knowledgeable fan base. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

Global Citizen CEO: $60M+ Raised for FIFA Education Fund

Global Citizen CEO Hugh Evans discussed the unprecedented FIFA World Cup halftime show, curated by Chris Martin of Coldplay, featuring a diverse lineup including BTS, Justin Bieber, Madonna, Shakira, Burna Boy, the PS22 choir, Gustavo Dudamel with the New York Philharmonic, and the Simon Bolivar Orchestra. This event, representing every continent except Antarctica, centers on the theme of unity and love. The halftime show aims to raise over $100 million for the FIFA Global Citizen Education Fund, which supports grassroots literacy programs worldwide. He speaks with Romaine Bostick on "The Close."

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Bloomberg

FIFA NYNJ CEO on World Cup's 'Massive' Economic Impact

Alex Lasry, CEO of the FIFA World Cup 2026 NYNJ Host Committee, discussed preparations for the upcoming World Cup final, describing it as a unique and unprecedented event. Lasry highlighted the diverse and high-profile nature of the event, comparing it to a combination of a mini United Nations and the Oscars, due to the presence of heads of state, celebrities, and VIPs. He noted that while the first seven games were successful, the final requires adapting to new parameters to ensure readiness for this singular global occasion. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

Minnesota Vikings, Orlando City SC Owner on US Soccer Growth

Mark Wilf, Owner of Orlando City SC, Orlando Pride and the Minnesota Vikings, discusses the impact of the World Cup in relation to the growth of MLS in the United States. He says that the world has taken notice of the enthusiasm of soccer fans in the United States, and the future business opportunities for MLS are exciting. He speaks with Romaine Bostick & Katie Greifeld on "The Close."

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Bloomberg

Minnesota Vikings, Orlando SC Owner on US Soccer Growth

Mark Wilf, Owner of Orlando SC and the Minnesota Vikings, discusses the impact of the World Cup in relation to the growth of MLS in the United States. He says that the world has taken notice of the enthusiasm of soccer fans in the United States, and the future business opportunities for MLS are exciting. He speaks with Romaine Bostick & Katie Greifeld on "The Close."

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