Zora has launched an attention markets product on Solana, enabling users to speculate on trending topics, hashtags and memes as tradable onchain assets.
“Trade what’s trending. Take positions on any topic, idea, meme, or moment before it breaks,”
The platform states, as users deploy “Trends” and “Pairs” that function like tokens with real-time profit and loss tracking.
Zora co-founder Jacob Horne said it costs 1 Solana, roughly $85, to deploy a Trend to discourage spam, while Pairs created under Trends can offer creator rewards.
The Zora token rose 6.2% to $0.022 in the 24 hours following the launch, outperforming a broader crypto market decline of 1.2% over the same period.
The rollout comes amid growing interest in prediction and attention markets, which are now generating more than $10 billion in monthly trading volume as social speculation becomes increasingly mainstream.
Some members of the Base community criticised the move, arguing Zora had previously focused heavily on Base before pivoting to Solana for its new product.
Despite the backlash, Base creator Jesse Pollak said Zora’s creator tools remain fully operational on Base and welcomed continued experimentation, while Zora has not publicly indicated any formal departure from the network.
At the time of reporting, Solana price was $84.59.