Yunji (NASDAQ:YJ), a leading membership-based social e-commerce platform in China, today announced its unaudited financial results for the second half and fiscal year ended December 31, 2025.
For the full year 2025, Yunji reported total revenues of RMB317 million (US$45.3 million), compared with RMB417.7 million in 2024.
Revenue for the second half of the year was RMB158.7 million (US$22.7 million), down from RMB183.8 million in the same period of the prior year.
The decline was primarily driven by the company’s deliberate strategy to refine its product selection, optimize its supplier base, and scale back its marketplace business in favor of higher-margin, private-label offerings.
Despite the top-line pressure, Yunji demonstrated significant progress on its path to profitability.
The net loss for the second half of 2025 narrowed to RMB32.6 million, a sharp improvement from the RMB115.1 million loss recorded in the second half of 2024.
This was achieved through a comprehensive optimization of the cost structure.
Total operating expenses for the half-year fell by 43.8%, and fulfillment expenses were slashed by 60.2% as the company streamlined its logistics and warehouse operations.
A key indicator of the platform’s enduring value is its 12-month repeat purchase rate, which remained high at 69.7% as of December 31, 2025.
As of December 31, 2025, Yunji maintained a solid liquidity position with cash, cash equivalents, and short-term investments totaling approximately RMB193.4 million (US$27.7 million).