
Bitcoin Pizza Day stack loses $328M in value
Bitcoin Pizza Day arrived this year with the famous 10,000 BTC pizza purchase worth roughly $777.87 million, down sharply from more than $1.1 billion a year earlier.
The year-over-year decline of approximately $328 million marked the steepest Bitcoin Pizza Day valuation drop since 2015, when Bitcoin suffered a major bear market correction.
The annual event commemorates programmer Laszlo Hanyecz using 10,000 Bitcoin to buy two Papa John’s pizzas on May 22, 2010, in what became the first widely recognised real-world Bitcoin transaction.
Bitcoin traded near $110,568 during Pizza Day celebrations in 2025 before later reaching a record high of $126,000 in October amid strong institutional inflows and subdued retail participation.
The rally reversed shortly after President Donald Trump announced 100% tariffs on Chinese imports in October, contributing to broader crypto market losses and sending Bitcoin sharply lower from its peak.
Bitcoin remained under pressure into 2026, with the cryptocurrency recording its weakest opening quarter since 2018 after falling 22.2% during the first quarter amid broader macroeconomic uncertainty and ETF outflows.
Although Bitcoin recovered roughly 14% during the second quarter, the asset remained down nearly 30% compared with last year’s Pizza Day valuation and approximately 38% below its October record high.
Despite the decline, Bitcoin Pizza Day remains one of the crypto industry’s most symbolic anniversaries, marking the transition of Bitcoin from an experimental digital currency into a globally traded financial asset.
At the time of reporting, Bitcoin price was $77,372.91.