Why are financial advisors looking beyond Bitcoin?

According to Bitwise CIO Matt Hougan, advisors are increasingly focused on stablecoins, tokenisation and blockchain infrastructure rather than Bitcoin alone. These areas are seen as having stronger connections to real-world financial applications and institutional adoption.

How much money do the financial advisors discussed by Bitwise manage?

Hougan said he recently met with more than 40 advisory teams that collectively oversee over $175 trillion in assets. Their growing interest in crypto infrastructure could influence where institutional capital flows during the next market cycle.

What crypto sectors are attracting the most institutional interest?

Stablecoins, tokenisation, perpetual futures and blockchain-based financial infrastructure are emerging as the main areas of focus. Advisors appear increasingly interested in practical blockchain use cases rather than purely speculative investments.

Why are stablecoins becoming a major topic in traditional finance?

Stablecoins offer a blockchain-based way to move money quickly and efficiently while maintaining a stable value. Regulators, banks and asset managers are increasingly exploring their role in payments, settlements and financial markets.

What is tokenisation and why do investors care about it?

Tokenisation is the process of representing traditional assets such as stocks, bonds or real estate on a blockchain. Supporters believe it could improve efficiency, reduce costs and expand access to financial markets.

Could stablecoins and tokenisation drive the next crypto bull market?

Hougan believes growing adoption of stablecoins and tokenised assets could become a major catalyst for the next market cycle. However, this remains an outlook rather than a certainty and will depend on adoption, regulation and market conditions.

Image for illustrative purposes only. Not a real photo.

Advisors managing $175T look beyond Bitcoin

Written by Heidi Cuthbert Published Jun 15, 2026, 12:28 AM

Financial advisors overseeing more than $175 trillion in assets are showing growing interest in crypto sectors beyond Bitcoin, according to Bitwise Chief Investment Officer Matt Hougan.

Hougan said discussions with more than 40 advisory teams revealed that institutional investors are increasingly focused on stablecoins, tokenisation, perpetual futures and other blockchain applications despite the recent downturn in digital asset markets.

“It might also be the thing that leads us into the next bull market,”

Hougan said, referring to the growing interest in tokenisation and stablecoin-related infrastructure.

According to Hougan, previous crypto recoveries were driven by a combination of technological innovation and new investor participation, including Ethereum following the 2014 bear market, decentralised finance after the 2018 downturn and spot Bitcoin ETFs after the collapse of FTX in 2022.

He argued that the next recovery cycle could similarly depend on expanding blockchain use cases and greater participation from financial advisors, pension funds and other institutional investors that have historically faced barriers to entering the crypto market.

The Bitwise executive said stablecoins and tokenisation have become major themes across traditional finance, with public comments from regulators and executives at firms such as BlackRock and Goldman Sachs highlighting growing interest in the technology.

Assets and networks attracting attention include Ethereum, Solana, Chainlink, Avalanche and Canton, while companies tied to tokenisation and stablecoin infrastructure such as Circle and Coinbase are also drawing increased interest.

Hougan said the conversations demonstrated that financial advisors now possess a much deeper understanding of digital assets than in previous market cycles, suggesting that future capital inflows may be directed toward blockchain infrastructure and real-world asset tokenisation rather than Bitcoin alone.

At the time of reporting, Bitcoin price was $65,704.01.

Advisors managing $175T look beyond Bitcoin

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