Zero-knowledge (ZK) proofs could be the answer to internet privacy issues, Brennen Schlueter, the marketing chief at privacy-focused infrastructure platform Aleo says.

ZK proofs work by only revealing relevant user information, such as confirming an individual is of age, without disclosing personal details such as age or identity. 

They could solve privacy issues for Web3 and over the wider internet by enabling data to be securely stored from the start.

Alternatively, they make developers and data custodians' jobs easier, eliminating the need to balance user experience with privacy.

Financial services, identity, and gaming sectors are all increasingly exploring ways to leverage ZK proofs to enhance privacy.