World Gold Council forecasts flat gold demand in the scenario of a US economy 'soft landing'

The World Gold Council (WGC) released its 2024 Gold Outlook report, analyzing potential gold market behaviors in the coming year.

The WGC anticipates flat gold demand in the scenario of a U.S. economy "soft landing," where the Federal Reserve successfully reduces inflation without causing an economic downturn.

In the event of a recession, the WGC expects gold to become more favorable, with investors likely adopting a "flight to safety" approach.