Gucci, which is probably every budding influencer?s favourite high-end Italian fashion label, especially when it comes to showing off a fresh pair of slides and socks, has just become the first big designer brand to accept ApeCoin as a form of payment.
Gucci?s US customers will be able to buy things in-store using the Bored Ape Yacht Club token, with BitPay running the payment and tech side of things.
It seems like Gucci is really going hell for leather with their Web3 projects, having already launched an NFT collection with iconic toy brand, SUPERPLASTIC, earlier this year.