Unstoppable Domains COO Sandy Carter has said that Web3 domains, which are decentralised websites on the Ethereum blockchain, could be the link between the world of cryptocurrencies and wider global adoption.

She argued that these domains offer practical use cases for traditional businesses to latch on to, not least because they can be used in a variety of ways.

They also offer a connection between tangible goods and the intangible of cryptocurrencies, which is seen as a key step towards it achieving mainstream status.