Gennady Volchek, CEO of the loyalty rewards app Shping, asserts the significance of universal loyalty programs in establishing a vital connection between brands and consumers, moreover, influencing consumer shopping behaviors.

These programs, when integrated with blockchain and cryptocurrency technologies, enhance the ability of brands to engage with their customers more effectively.

This technological fusion not only strengthens the bond between brands and their clientele but also revitalises the traditional loyalty program model, leading to a more dynamic and interactive consumer experience.

By leveraging these advanced technologies, brands can offer more personalised and rewarding loyalty incentives, fostering greater customer loyalty and promoting repeated business.