Uniswap Labs has acquired the popular blockchain-based survival game, Crypto: The Game (CTG), which has gained a significant following in the crypto community.

The game's second season sold out in just 13 minutes, highlighting its popularity.

Uniswap Labs’ COO, Mary-Catherine Lader, stated that the acquisition aims to make on-chain experiences more engaging and fun.

CTG cofounders Dylan Abruscato, Tyler Cagle, and Bryan Lee will join Uniswap (CRYPTO:UNI) to develop season three and other interactive crypto experiences.

The game, inspired by shows like Survivor and Squid Game, has attracted a diverse audience, including crypto enthusiasts and newcomers, with its unique challenges and substantial prize pools.