Oleg Fomenko of Sweat Economy and Sweatcoin envisions a future where tokenised physical activity becomes a trillion-dollar market, potentially leading to employers incentivising employees to stay active.
Health and wellness are top global priorities, with 79% of Americans setting resolutions for 2024 focused on improving exercise or diet, according to Pew Research Center.
Despite these aspirations, commitment often wanes, with only 9% of people sticking to their goals, as indicated by a 2016 study.
This discrepancy between aspiration and action is evident, with the second Friday of January humorously termed "Quitter's Day" due to many abandoning their resolutions.
Fomenko believes integrating financial incentives for physical activity could significantly boost adherence to health and fitness goals, addressing the gap between intention and action.