Justin Hyun of TON (CRYPTO:TON) Foundation views Telegram Mini Apps as a pivotal tool for introducing blockchain to a broader audience, emphasising their role as a "Trojan horse" for seamless integration into everyday app usage without the need for blockchain knowledge.

Launched in partnership with TON Foundation and Tencent, Telegram Mini Apps facilitate the deployment of crypto-friendly decentralised applications directly within the popular messaging app, aiming to create a super-app ecosystem.

The strategy to onboard the next 500 million blockchain users by 2028 hinges on simplifying initial use cases, ensuring users engage with blockchain technology inadvertently through user-friendly applications embedded in Telegram.

Some Mini Apps are designed to provide Web3-specific financial incentives, subtly encouraging users to delve deeper into blockchain functionalities and benefits without overwhelming them with technical details.