Target Corporation (NYSE:TGT) unveiled its financial results for the first quarter of 2024 on May 22, meeting the expectations set earlier by the company.
Despite achieving a 140-basis-point improvement in its gross margin rate compared to the previous year, the company reported a modest decline in first-quarter comparable sales by 3.7%.
Digital sales saw a growth of 1.4%, with same-day services almost up by 9%, largely driven by a more than 13% increase in their Drive Up service.
Looking ahead to the second quarter, Target anticipates a 0 to 2 percent increase in comparable sales.
The company also expects its GAAP and adjusted earnings per share (EPS) to range from $1.95 to $2.35.
For the full year, Target maintains its sales growth forecast at 0 to 2 percent, with projected GAAP and adjusted EPS between $8.60 and $9.60.
Additionally, the quarterly report highlighted the successful relaunch of Target's free-to-join loyalty program, Target Circle, which has attracted over 1 million new members.