SI Tickets, the ticketing division of American sports magazine Sports Illustrated, recently announced its decision to transition its "Box Office" NFT ticketing platform from the Polygon blockchain to Avalanche.

This move, taking place nearly 10 months after its initial launch, aims to enrich the event-going experience through more dynamic and engaging tickets.

SI Tickets CEO, David Lane, noted the innovative aspect of NFT tickets, highlighting their potential to offer additional experiences for holders and new opportunities for event organisers beyond the traditional, disposable tickets.

It promises to invigorate the Box Office platform by leveraging Avalanche's blockchain technology to mint NFT tickets.

Benefits provided through the NFT tickets included perks like expedited entry, exclusive drink coupons, pre-event music downloads, and post-event video content.