Sony Group is set to enter the cryptocurrency trading sector through its subsidiary S.BLOX, formerly known as Amber Group.

The subsidiary will relaunch its cryptocurrency exchange, Whalefin, with a revamped user interface and new app to enhance user experience.

This move follows Sony's acquisition of S.BLOX in August 2023, aiming to expand the range of supported cryptocurrencies and improve platform functionality.

The initiative is part of Sony's broader strategy in blockchain and Web3 technologies, including collaborations with Startale Labs for blockchain development.

Previously, Sony Network Communications had also partnered with Astar (CRYPTO:ASTR) to foster innovation in NFTs and DAOs through an incubation program.