SBI Digital Asset Holdings, a branch of SBI Holdings specialising in cryptocurrencies, has teamed up with Chiliz (CRYPTO:CHZ) to introduce fan tokens from renowned football clubs like Manchester City and AC Milan in Japan.

This joint venture aims to revolutionise fan engagement by offering interactive experiences, game-day activations, and opportunities to influence club-related decisions.

Leveraging Chiliz's platform, Socios.com, which boasts 82 fan tokens and over 150 sports partnerships, the collaboration aligns with Japanese cultural norms, catering to fans' desire for engagement and perks.

Additionally, the partnership includes Azuro to enhance on-chain prediction markets, reflecting SBI's commitment to driving financial technology innovation in Asia.