Safety Shot (NASDAQ:SHOT), a prominent player in the beverage industry, announced today a new strategic partnership with Atlantic Beverage Distributors, a key distributor of craft beer, wines, spirits, and non-alcoholic beverages and snacks in Massachusetts and Rhode Island.
This collaboration is designed to significantly expand the distribution and reach of Safety Shot’s innovative products into additional crucial markets within the Northeastern United States.
Atlantic Beverage Distributors will leverage its considerable resources, including a robust workforce of about 200 employees and 75 dedicated sales personnel, to enhance Safety Shot’s presence in the beverage and spirits market across the Northeast.
This partnership is part of Safety Shot’s broader strategy to extend its market penetration, following a recent distribution agreement with Prime CSB that covers New York and New Jersey.