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    Redbubble?s (ASX:RBL) bottom line trending in the wrong direction

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    Redbubble reported a net loss of $24.6 million, down from a net profit of $31.2 million in FY21.

    The online marketplace firm said overall the Group invested substantially in both the artist and customer experiences to improve loyalty and retention and to ensure long-term growth.

    ?Importantly, in FY22 artist upload continued to grow from the prior year, and the positive trend of purchases by repeat customers increased to 46% of Marketplace Revenue? said CEO Michael Ilczynski.

    Redbubble shares plummeted 40% in morning trade.

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