Perion Network (NASDAQ:PERI), a leading technology firm in the digital advertising sector, has announced the launch of a new environmentally friendly initiative named "Green Curated Deals" through the Hivestack platform and in partnership with Scope3.

This innovative solution is designed to enable advertisers to identify and purchase digital out-of-home (DOOH) ad inventory with lower carbon emissions.

This move comes in response to growing industry demand for sustainable advertising solutions and highlights Perion's commitment to integrating environmental considerations into its digital advertising platforms.

Tal Jacobson, CEO of Perion, emphasized the significance of this launch by stating, “With the launch of Green Curated Deals, we are not just evolving advertising technology; we are helping to shape a sustainable future.”

The initiative leverages Scope3’s emissions data to provide DOOH buyers with direct access to greener ad inventory.