Myer Holdings is conducting a strategic review to boost profitability and sustainable earnings growth, including exploring a merger with Premier Investments' (ASX:PMV) Apparel Brands.
Myer aims to expand its private label portfolio through the initiative.
The preliminary proposal involves exchanging Myer shares for Premier's apparel business.
The move is part of Myer's broader efforts to enhance profitability and shareholder returns amidst evolving retail dynamics.