Australian marketing and loyalty firm My Rewards International (ASX:MRI) has purchased digital marketing business, Frankly Agency for $1.8M in cash and My Rewards shares.

My Rewards says the Melbourne-based Frankly offers lead generation, search engine marketing, web development and creative design, and its clients include the National Basketball League.

It also says the acquisition is part of My Rewards' strategy of driving growth in its reward cards business through technology and asset investments.

My Rewards' Executive Chairman, David Vinson says: "We are excited to incorporate the Frankly business into our existing operations as My Rewards continues to build a complete solution for businesses to attract, engage and retain employees and customers."