Iggy Azalea's MOTHER (CRYPTO:MOTHER) memecoin experienced a notable surge of over 30% after the announcement of its utility, allowing holders to purchase smartphones and mobile subscriptions through her relaunched telecommunications company.

Azalea revealed the news on social media, emphasising the upcoming ad campaign to promote the mobile company's relaunch.

While MOTHER token saw a significant uptick, other memecoins remained relatively unaffected, indicating a pause in retail interest across the meme token market.

Celebrity-launched memecoins, except for Azalea's, have seen declines, with some experiencing substantial losses since their all-time highs.