In a strategic move aiming for portfolio diversification, Canadian fintech company Mogo announced on March 7 its plan to allocate up to $5 million in bitcoin and bitcoin exchange-traded funds (ETFs).

Revealing this investment decision underscores Mogo's deepening interest in the cryptocurrency domain, highlighting its focus on long-term gains through bitcoin.

As a publicly traded entity on both the Nasdaq and TSX under the symbol MOGO, the firm's foray into digital currency investment marks a significant pivot towards embracing the evolving financial landscape dominated by cryptocurrencies.

This initiative by Mogo not only demonstrates its confidence in bitcoin's future but also sets a precedent for other fintech companies to consider cryptocurrency as a viable component of their investment strategy.