MicroStrategy, led by Michael Saylor, introduced the MicroStrategy Orange decentralised identity protocol at the Bitcoin (CRYPTO:BTC) for Corporations event.

Anchored on Bitcoin, Orange utilises a modified approach to Ordinals-like inscription, storing identity data while separating other data using SegWit.

Orange aims to revolutionise enterprise identity and security by leveraging Bitcoin's secure network and widespread recognition.

This new protocol, showcased at MicroStrategy World 2024, opens up possibilities for enhanced digital identity management, with plans for integration into various systems and applications through a software development kit.

Despite criticism, MicroStrategy's focus on Bitcoin has seen significant appreciation in BTC holdings, with plans for further investment, amidst a sideways trading trend in the BTC market.