MakerDAO is unveiling Phase 1 of its "Endgame" strategy, aiming to scale operations and foster sustainable growth.

The initiative includes a comprehensive rebranding, introduction of novel tokens, and expansion of the DAI (CRYPTO:DAI) stablecoin.

Co-founder Rune Christensen emphasises the drive towards "scalable resilience and sustainable user growth."

The "Endgame" roadmap outlines a five-phase plan to propel MakerDAO to new heights, starting with a partnership with an external marketing firm.

The primary goal is to elevate DAI's market presence, targeting a market capitalisation surpassing $100 billion to rival stablecoins like Tether (CRYPTO:USDT).