Kraken has announced a partnership with Atlético de Madrid, becoming the club’s Official Crypto and Web3 Partner and Official Sleeve Partner starting mid-August.
This collaboration aims to enhance fans' digital experiences and promote cryptocurrency education.
Kraken’s CMO, Mayur Gupta, expressed pride in partnering with the distinguished football club to educate more people about crypto's potential.
Atlético de Madrid's Chief Revenue Officer, Oscar Mayo, praised Kraken as the ideal partner to boost the club’s innovation and technology efforts.
The club, Spain’s fourth-most successful with 33 titles, aims to provide fans with a digital experience extending beyond matchdays.
Kraken has previously partnered with Williams Racing in Formula 1, highlighting its continued efforts to integrate crypto with the sports world.