Kraken Exchange has forged a significant partnership with Atlético de Madrid, becoming the football club’s Official Crypto and Web3 Partner starting from the 2024 season.
This collaboration extends to Kraken serving as the Official Sleeve Partner for both the men’s and women’s teams, prominently featuring its logo on their jerseys.
The move marks Kraken’s strategic expansion into sports following a successful venture with Williams Racing in Formula 1.
Atlético de Madrid, known for embracing digital innovations like the Atlético de Madrid Fan Token, aims to enhance fan engagement through this partnership, leveraging Kraken’s expertise in cryptocurrencies and Web3 technology.
Both entities are committed to integrating digital assets into the fan experience through initiatives that include Web3 projects and community outreach programs, promising a dynamic intersection of sports and blockchain technology.